Direction and production for GMC Arabia’s Sierra AT4.

Digital Branded Campaign | 3 Videos | 3 Influencers | 3 Countries

This campaign focused on revealing and promoting the new GMC Sierra in the MENA region.

We worked with 3 creators across 3 different countries to deliver mass awareness, and educate audiences on the various components behind it's wheel.

Posting custom made content on YouTube and Instagram, creators brought the test drive experience to your living room.