Hi there! I’m Seif, a Creative Product Marketer
Creative Growth Strategist with over 7 years experience helping purpose driven brands through Product Marketing, Digital Strategy and Content Creation.
Experience
Product Marketing Lead [Valeyo | Remote | 2021 Nov-Present]
As the product marketing lead I led the development and execution of the product marketing strategy for our new omni-channel digital loan origination system. I architected the product messaging, positioning, and features for Valeyo Ori along Identifying/Fostering areas for cross-collaboration and sales enablement in the company.
Media Consultant [Connell Law | Washington DC | 2021 March-Present]
Consulting in the development of the media strategy to support efforts of the Learned Counsel of the Military Commissions Defense Organization. I create, edit, and optimize video/digital assets to be used in mitigation efforts for the 9/11 trials.
Digital Marketing Manager [eShipper | Brampton | 2021 April-Oct]
By managing the digital marketing campaigns, product marketing, brand promotion, and B2B niche advertising across all digital channels I was able to Grow PPC campaign resulting in $200,000 new monthly revenue. I created and executed our automated conditional email campaigns improving retention rate by 17%.
Creative Director- Product & Marketing [Alfan | Toronto | 2020-2021]
As creative director, I led projects at the intersection of product, advertising, design, content, strategy, and editorial. I Shaped Alfan's creative department in lock-step with the CEO, setup production departments in Canada and Dubai, managed the production & design teams (10 amazing individuals), and championed organizational culture through initiatives such as developing a new onboarding program, redesigning the offices and studios, building an automated video FAQ system, improving feedback review cycles and other internal communication tools.
Content Marketing Manager [Alfan | Dubai | 2019 Jan-Dec]
As content marketing manager, I bring Alfan's vision to life across our social channels, managing the creation and curation of any and all digital content. Managing the social strategy for our paid, owned and earned presence on our Website, Youtube, Instagram, LinkedIn, Twitter, Facebook, and all branded campaigns. Working with global, cross-functional, and agency partners, I manage an editorial calendar of always-on content, plus strategic go-to-market initiatives, celebrations and promotions.
Head of Social Media [Alfan | Dubai | 2018 Jun-Dec]
As head of social media, I help tell Alfan's story across our social media channels to improve brand awareness, consideration and drive sales pipeline. Every day I try to provide an amazing brand experience for our clients, investors, analysts, and industry contacts that drives business impact with our content and social channel ecosystem.
Head of Production [Alfan | Toronto | 2018 Jan-Jun]
As head of production, I managed digital creative projects from concept to delivery. Partnering with brands, agencies, influencers and production companies to develop creative, design treatments, bid, budget, hire team members, cast, license, contract, schedule, direct, manage project workflows, orchestrate team goal meetings, maintain healthy vendor relationships, creative logistics, coordinate between departments, full post-production and schedule distribution on all online platforms.
Sr Producer & Campaign Manager [Pious Projects | Chicago | Seasonal 2014-Present]
As senior producer and campaign manager, I developed the creative and strategy used for all fundraising and branding purposed for this Chicago based NGO. Directing numerous campaigns, managing production teams, overseeing post production and marketing strategies- in just a few years we were able to fundraise over 18 Million USD, building over 30 schools, 100+ hospitals, and over 2000 wells in underdeveloped areas across the globe.
Education
Communications & Multimedia
McMaster University
2013-2018
Film Production
Toronto Film School
2016-2017
Licenses & Certificate
Audience Growth
Youtube- 2014
Google Analytics
Linkedin- 2021
Agile Methodologies
Linkedin- 2021
Digital Rights
Youtube 2014
Search Engine Optimization
Linkedin- 2021
Adobe Premiere & Photoshop
Linkedin- 2021
Software Experience
Communication & PM
Slack
Notion
Trello & Asana
Tellegram & Zoom
Google Workspace
Microsoft Office
Marketing
Hubspot
Google Ads & Analytics
Facbook Ads Manager
Mailchimp
SEMrush
Hotjar
Content Creation
Canon Ecosystem
Adobe Creative Suite
[PS | AI | PR | LR | AE | XD]
Figma
Livestream Studio
Dragon Frame
Skills
Professional Skills
Creative Strategy
UX/UI Design
Digital Marketing
Growth Hacking
Video Production
Personal Skills
Problem Solving
Community Building
Project Management
Organization
Team Building
Languages
English
Arabic
Brands I’ve Worked With
Don’t just take it from me!
“I can’t say enough about how Seif’s work has impacted us as an organization and pushed our work to the next level. He leaves his touch on a project without ever taking away from our vision—only refining and enhancing it. Seif’s work is imaginative, powerful, and impactful, but most importantly, it’s moving.”
— Fahim Aref
“Seif's one of the most creative and skilled people I've ever worked with. His ability to constantly think outside the box, combined with his technical experience, have allowed us to bring many ideas to life in a form that's even better than we thought possible.”
— Khaled Hashem
“I’m amazed by Seif’s sheer talent and creativity, his ability to arrive at a masterpiece from absolutely nothing blows my mind away. He is well organized, diligent, and a fast learner.”
— Mostafa Soliman
“Seif always sees things from a different angle. That’s what makes him a valuable creative person.”